This Perth Landscaping Business Got 22,000% ROI Through our Web Design, SEO and PPC Services

April 14, 2026

Case Study — SEO & Web Design

Perth Landscape Guys · perthlandscapeguys.au

From zero online presence to 22,000% ROI in 90 days

A decade-long partnership built on authentic content, mobile-first web design, and a content strategy that Google — and AI search engines — actually reward.

Client snapshot

  • Client: Perth Landscape Guys
  • Industry: Landscaping services
  • Location: Perth, WA
  • Partnership: ~10 years
  • Services: SEO, Web Design, Content
  • 22,000% ROI in the last 90 days

Return on monthly marketing spend — relative to their investment with us. Not a typo. Organic traffic now sits at 1,600+ monthly visits with a traffic value of $1,100+/month.

Key metrics (Ahrefs — April 2026)

  • 1.6K +541 Monthly organic visits
  • 306 –105 Organic keywords ranking
  • $1.1K +127 Monthly traffic value
  • 100 +13 Referring domains
  • 1.2K +129 Total backlinks
  • 98.8% AU Traffic from Australia

AI search visibility

Perth Landscape Guys are now being cited by major AI search platforms — a key indicator of topical authority and content trust.

  • 🇬 14 +5 Google AI
  • 🔍 13 +7 Perplexity
  • 💬 11 +2 ChatGPT
  • ✦ 7 +6 Gemini
  • ◎ 5 +4 Copilot

5-year organic traffic growth

Monthly organic visits — perthlandscapeguys.au (Ahrefs data)

  • Late 2021: ~20
  • 2022: ~150
  • Mid 2023: ~450
  • 2024: ~900
  • Apr 2026: 1,600+

Where the traffic comes from

  • 🇦🇺 Australia: 98.8%
  • 🇺🇸 United States: 1.0%
  • 🇵🇭 Philippines: 0.1%

Nearly all traffic is hyper-targeted to the Perth market — exactly where their customers are.

The challenge

Perth Landscape Guys are exceptional at what they do — landscape design, paving, artificial grass, travertine, and reticulation across Perth. But great trade skills don't automatically translate to online visibility. When we first partnered with them nearly a decade ago, they needed a digital presence that matched the quality of their physical work: one that attracted the right local clients, ranked for the right searches, and converted visitors into genuine leads — without burning budget on generic campaigns.

Our strategy

  1. Mobile-first website rebuild
    We stripped complexity out of the site. Clean layout, fast load times, clear calls-to-action. Simplicity wins on mobile, where most local searches happen in Perth.

  2. Authentic visual assets — no stock photography
    We worked exclusively with the client's real project photos: pools, paving, garden transformations. Authentic imagery builds trust, improves engagement, and differentiates from competitors using generic stock.

  3. Punchy, intent-driven content
    Every page written to answer the specific questions Perth homeowners type into Google. No padding, no waffle — just helpful, specific answers with real stats that earn featured snippet placements and AI citations.

  4. Internal linking architecture
    We connected content systematically so Google understands the full topical authority of the site. Each service page, suburb page, and article reinforces the others — creating a self-reinforcing content network.

  5. A decade of consistent execution
    Compounding SEO returns don't happen overnight. Nearly ten years of steady content production, technical maintenance, and mutual trust between client and agency is what makes results like this possible.

"They're great landscapers. Their clients love them — and they trust us to do what's needed to make it work. That trust is the foundation everything else is built on."
— James Alviani, Halo Digital

Ankit Chauhan

Ankit is an SEO Manager with over 7 years of hands-on experience managing end-to-end SEO campaigns for 25–30 clients concurrently across diverse industries. My work spans the complete SEO campaign lifecycle, from setting up conversion tracking and analytics infrastructure through to strategy development and execution, ensuring all campaigns are properly measured and optimised for performance.