Generative Engine Optimisation that gets your business found in AI search.

When your customers ask ChatGPT, Gemini or Perplexity "who's the best [your service] in Perth?", does your business get recommended? We can help improve your presence in AI search. Halo Digital builds GEO into your existing SEO so AI tools are more likely to cite you, not your competitors.

✓ Dedicated team ✓ Layered onto your SEO ✓ No AI hype

The shift to AI search is already happening

25%

Forecast drop in traditional search volume by 2026

  • Gartner

30%+

Australian Google queries now show AI Overviews

  • industry estimates, 2026

200M+

Weekly active users on ChatGPT alone

  • OpenAI

42%

B2B buyers now use AI search during evaluation

  • HubSpot, 2026

What is Generative Engine Optimisation?

The plain-English version, with the hype removed.

Generative Engine Optimisation

GEO is the practice of optimising your website, content and digital footprint so that generative AI tools, ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot, find your business, understand what you do, and recommend you when users ask relevant questions.

Where SEO ranks links in Google's blue results, GEO earns mentions inside AI-generated answers. The two work together. They don't compete.

GEO covers everything from technical setup (schema markup, AI crawler access, llms.txt) to content engineering (answer-first structures, entity signals) to off-site work (citations, brand mentions, digital PR), anything that helps AI systems trust your business as a source worth quoting.

Here's the honest version (because everyone else is selling hype):

GEO is not a magic switch that "ranks you #1 in ChatGPT." There are no fixed positions in AI answers. What GEO actually does is increase the probability that AI systems mention or cite your business. The work is real, the methods are proven, but anyone guaranteeing specific rankings is selling fairy dust. We don't.

SEO vs GEO, what's the difference?

Two disciplines, one strategy. Here's how they fit together.

SEO GEO
Goal Rank in Google's traditional search results
Where it appears Google & Bing search engine results pages
Primary signals Backlinks, keywords, content quality, site authority
How success is measured Rankings, organic traffic, click-through rate
Typical timeline 3–9 months for meaningful movement
Best result Page 1 of Google for your target keywords
Goal Get mentioned and cited inside AI-generated answers
Where it appears ChatGPT, Gemini, Copilot, Perplexity, AI Overviews
Primary signals Brand mentions, entity authority, structured content, citations
How success is measured Citation frequency, share of voice in AI answers, sentiment
Typical timeline 1–4 months for technical wins, 4–6 months for entity authority
Best result Recommended by AI when buyers search "best in Perth"

What our Perth GEO service includes

Six interconnected workstreams. Every one delivered by our dedicated team, no off-the-shelf "AI tool" reports, no overseas outsourcing.

AI Visibility Audit

We test your brand across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews using the prompts your real customers actually use. You get a clear picture of where you appear, where competitors beat you, and exactly what to fix first.

Entity & Schema Optimisation

AI models recognise entities, businesses, people, products, not just keywords. We strengthen your entity signals through structured data (Organization, Service, FAQ, LocalBusiness), Knowledge Graph alignment, and consistent NAP across the web.

Answer-First Content Engineering

AI systems prefer content that answers the question in the first 40–60 words. We rewrite your service, product and FAQ pages with question-based headings and scannable answers, without losing your brand voice.

llms.txt & AI Crawler Access

Most websites accidentally block AI crawlers like GPTBot, PerplexityBot and OAI-SearchBot. We audit your robots.txt and server access, then deploy an llms.txt file telling AI systems exactly what to read and how to attribute you.

AI Overview & Snippet Targeting

Google AI Overviews now appear on roughly 30% of Australian queries, and they often cite content that doesn't even rank in the top 10. We engineer your pages to be the source AI Overviews quote, with passage-level optimisation.

Brand Mention & Citation Building

AI systems trust businesses with consistent third-party coverage. We build your off-site footprint through digital PR, niche directory placement, expert contributions and review-platform optimisation, the same signals AI uses to decide who to recommend.

Why Perth businesses choose Halo Digital for GEO

We're not a "rebrand and ride the trend" agency. We've been writing about AI search since mid-2025, and applying it to client work even longer.

Dedicated team, not outsourced

Your account is run by our core team, not a freelance team in another timezone. We know the Perth market, your competitors, and what local buyers actually ask.

Already publishing on AI search

Read our blog posts on adapting SEO for AI-driven search and why AI FOMO is killing rankings. We've been working in this space, not just talking about it.

Integrated with your SEO & PPC

GEO works best on strong SEO foundations. As a full-service Perth agency, we connect everything, so AI visibility and Google rankings reinforce each other rather than compete.

Honest reporting, not hype

We won't promise to "rank #1 in ChatGPT", no agency can guarantee that. What we promise is a transparent monthly report showing where you appear in AI answers, what changed, and what's next.

A 4-step process built for AI search

Clear stages. Defined deliverables. No mystery box.

  1. Audit
    We map your current AI visibility across ChatGPT, Perplexity, Gemini and AI Overviews, and benchmark you against your top three Perth competitors.

  2. Strategy
    We build a prompt-driven content and entity plan: which queries to win, which pages to rebuild, which off-site signals to chase first.

  3. Implement
    Our team executes, schema deployment, page rewrites, llms.txt, citation building, technical fixes, coordinated with your existing SEO if we manage that too.

  4. Track & Iterate
    Monthly reports on citations, share of voice in AI answers, AI Overview appearances, and lead attribution. We adjust based on what's actually working.

GEO & SEO packages for Perth businesses

GEO works best layered onto solid SEO foundations. Choose the level that matches your competition.

Basic SEO + GEO

  • Dedicated hosting with SSL
  • Keyword & prompt research
  • On-site SEO + GEO foundations
  • Google Business Profile optimisation
  • Schema markup & llms.txt setup
  • 1 article per month (AI-friendly)
  • Basic link building
  • Monthly reporting

Standard SEO + GEO

  • Everything in Basic, plus:
  • Expanded keyword & prompt research
  • 2 articles per month (AI-friendly)
  • Standard link building
  • Entity-building citation work
  • Quarterly AI visibility benchmark
  • Enhanced monthly reporting

Advanced SEO + GEO

  • Everything in Standard, plus:
  • 4 articles per month (AI-friendly)
  • Advanced link building
  • Digital PR & brand mentions
  • Advanced entity & Knowledge Graph work
  • Monthly AI visibility tracking
  • Priority support

Frequently Asked Questions

What is GEO in marketing?
GEO stands for Generative Engine Optimisation. It is the practice of optimising your website, content and digital presence so that generative AI tools, like ChatGPT, Google AI Overviews, Gemini and Microsoft Copilot, find your business, understand what you do, and recommend you when users ask relevant questions. GEO is the AI-era equivalent of SEO.

Does GEO replace SEO?
No. What is changing is that a growing share of high-intent buyer research now happens inside AI tools, where most websites are invisible. GEO and SEO work together.

How do I rank in ChatGPT search?
You cannot "rank" in ChatGPT the way you rank in Google. What you can do is increase the probability of being mentioned or cited. The factors that drive this include a strong entity presence, structured data, clear answer-first content, citations from trusted sources, and accessible AI crawler access.

How long does GEO take to show results?
Technical GEO work can show results faster than traditional SEO, generally 1 to 4 months.

How do you measure GEO success?
We track citation frequency, share of voice, sentiment, AI Overview impressions, and AI-referral traffic in Google Analytics 4.

Is AI search big enough to matter for a Perth business?
Yes. Google AI Overviews appear on roughly 30% of Australian search queries. If you're not appearing there, your competitors are picking up those leads.

Do you guarantee my business will appear in AI search results?
No. We guarantee we will execute proven optimisation work each month and transparently report on citation movements.

How is this different from regular SEO from another Perth agency?
Halo runs both, integrated, so your investments compound rather than compete.

What does getting started with Halo's GEO service look like?
We start with a discovery call to understand your business, then run an AI visibility audit. We then present a tailored GEO strategy. The whole process from first contact to strategy presentation takes around 5 to 7 business days.